Top 6 trong Top 18 bài mẫu Ielts Speaking Part 2 band 8.0 hay nhất.
I’m not much of a business nerd, but there is a businessman that I have a lot of respect for, which is Tim Cook, the current CEO of Apple.
I know the symbolic human of this brand should be Steve Jobs as he has always been acknowledged as a genius by the public in general. Actually, I had never heard of Cook’s name until 2014, when he replaced Steve Jobs to become the company’s CEO. So, I started to browse all the information about him.
In fact, this man is called a logistics figure in business. He began his career at IBM, a multinational technology corporation. After a few changes of jobs in different companies, his final destination was Apple. It was an illogical decision because; firstly, Tim was working for Compaq, the most successful technological company at the time; and secondly, Apple was a sinking ship. The brand didn’t make much profit that year and its whole fate depended on the upcoming product a lot.
When he entered Apple, he turned the situation around. He enforced a termination of factories and warehouses; and contract manufacturers were substituted for them, which was an economic measure to cut the company’s budget. As a result, this strategy also reduced the inventory that Apple had to maintain.
Tim Cook is also a visionary player, for he decided to invest in flash memory cards in 2005, which is one of the key elements when customers buy phones these days. Products like iPad or iPhone were produced with various memory capacities. When they were launched, they had made Apple’s name in the market.
Tim Cook was never in the limelight like Steve Jobs, so the controversies around the question why he was nominated as the CEO were understandable. Needless to say, the revenue that Apple has been earning under his leadership has proved them all.