Fashion lookbooks are the perfect opportunity to beautifully showcase a new clothing line, new season collection, or certain must-haves. Even if you are going to do a digital lookbook or a print lookbook, in this article I will give you some fashion lookbook examples so you can get inspiration for the next lookbook you will be making. presently. Of course, there are a few key factors that you need to consider when you want to know how to create a killer lookbook, so with those in mind, let's take a look at the lookbook ideas below. Getting some inspiration before you actually create your own lookbook, is an important step as you can figure out the style, color, and design elements you want your future fashion lookbook to be. Here Topshare would like to introduce to you Top 10 examples of fashion lookbooks for design inspiration.
1 Kensie
Kensie has a clean layout design that allows the reader to focus only on what matters most (Source: Flipsnack Blog)
The first fashion lookbook example that I am showing you is a classic example. How else can we start with, right? I say it's a classic because most fashion lookbooks focus on making the clothes stand out and keeping the backdrop as minimal as possible.
Open this lookbook and flip through it. You will surely notice that all the page layouts are quite similar as they have gradient backgrounds like light blue, pink, purple or plain white. Kensie has a clean layout design that allows the reader to focus only on what matters most: the clothing line. Of course, Kensie has patterns and some white blocks to add a bit of a playful design element, but in a subtle way that doesn't distract the reader.
2 Christina Karin
Christina Karin is an interesting lookbook (Source: Flipsnack Blog)
Now, Christina Karin is a fun lookbook that not only showcases the models' outfits in the studio, but also features some great fashion shots taken in the city. I personally love this idea, because firstly Christina Karin is more artistic and secondly because your audience can get a better idea of how that garment will look to them when running errands in city.
Fashion lookbooks are expertly done clothing line photos. So if you have been thinking of hiring a photographer then take advantage of that and maybe do some outside shots as well.
Open this fashion lookbook example, see what you like best, and remember to write down the creative lookbook ideas you got inspired by Christina Karin.
3 Maykezine
Maykezine has a cool background color (Source: Flipsnack Blog)
Next on our list is an example of a more colorful fashion lookbook: Maykezine. If your style or brand is bolder and you want a unique approach, then this clothing lookbook design can inspire you, even more, to stand out from the crowd.
And yes, colors, styles, and designs should reflect the personality of the brand or collection presented in the lookbook.
Uniqueness never goes out of style. So make sure to get inspired with these creative lookbook shooting ideas, but don't forget to add a personal touch when designing your fashion lookbook.
Example of a Maykezine fashion lookbook that has a cool background color and combines with the model's style to make the design layout look young and fresh. Also, if you open and flip a little through this lookbook, you'll notice the fashion magazine vibe that Maykezine has. Are you wondering how to achieve that? Just have a professional photographer do a personalized photo session for your clothing line. This will make your lookbook look almost like an editorial from a fashion magazine.
4 Ellie Stotts
Ellie Stotts is an example of a super cute and fun kids fashion lookbook (Source: Flipsnack Blog)
Ellie Stotts is an example of a super cute and fun kids fashion lookbook. I can't cope with cuteness and great image with little fashionistas. Going back to the more serious business, besides the photo of small children wearing sweet accessories, you can notice right next to it is a closer image with just the women. to sue.
Good practice to show some closer photos of fashion models and even add some details or short specs about them. However, did you notice that most of these digital lookbook examples feature professional photos? It's hard not to look at a beautiful photo session where the clothes or accessories are presented beautifully
5 Lazybones
The Lazybones brand cares about organic and sustainable materials (Source: Flipsnack Blog)
This beautiful fashion lookbook reflects the essence of the brand through storytelling. If you look at the image below, you can tell that the Lazybones brand cares about organic and sustainable materials in the production of their clothing line. First, by reading the short descriptions of the clothes: “Ava Cardigan in Rose Organic Cotton” and “Fran Dress in Emerald Cotton”. Second, if you open and flip through this lookbook, you will see some beautiful nature images that also show care and love for nature.
You can even say that the colors of the clothes are inspired by the peaceful colors found in nature. The sage green of the grass is seen in the dress, while the dusty pink of the flowers is seen in the cardigan.
One thing you can learn from getting inspired by other fashion lookbooks is that fashion is a visual world, so it's important how you communicate your design ideas and stay true to your brand identity. mine.
Make sure to reflect your brand identity in the fashion lookbook as this is also part of your marketing tool.
6 Rebecca Schoneveld
Rebecca Schoneveld's fashion shoot begins with an introduction to the overall bridal collection (Source: Flipsnack Blog)
By now, I've told you enough about the importance of taking good photos. And yes, you won't be able to get a great lookbook design, no matter how talented you are, if you don't have high-quality, professional photos to work with.
A great lookbook also starts with a stylized photo shoot. It is important to style the photo session so that it matches your brand and the purpose of the entire lookbook. Rebecca Schoneveld's fashion shoot begins with an introduction to the overall bridal collection. Usually, these are done by editors who know exactly what to tell the audience about the new collection. Even if you want to describe the inspiration behind the lace, the material, the shape, etc.
But let's take a moment to appreciate the beautiful bridal gowns worn by the models in Rebecca Schoneveld. The entire photo session was kept simple but impressive. The background is a simple light gray that makes the collection stand out and grabs all the attention.
If you want the clothes and models to be the stars of the show, then choose a simple backdrop that won't distract the attention of the item, especially when it comes to wedding dresses where you want to enhance the look. every little detail.
The great thing about getting inspired by fashion lookbooks is that you can see each brand's different aesthetic and design and discover what works and resonates with your own personal style or your brand.
7 Styleniche
Open the Styleniche fashion lookbook and browse through it to see different types of page layouts (Source: Flipsnack Blog)
Let's move on to a more inventive and edgy lookbook example: Styleniche. You'll notice in the image below that this lookbook has a combination of images, text, descriptions, and collages. Open the Styleniche fashion lookbook and browse through it to see a variety of page layouts, fun colors, design shapes, and large bold text.
Also, I'm sure you noticed the collage looks like it was drawn but don't let yourself be misunderstood. You can easily do this with some photo editing apps and get the results in seconds. Or easily grab some free graphic illustrations from sites like Freepik and decorate your lookbook in no time.
Just assure yourself to send the fashion lookbook to your ideal customer. If variety represents your brand then add vibrant and creative mixed designs to it.
8 DNA
Open DNA and see this lookbook has a clean and fresh vibe (Source: Flipsnack Blog)
If you want a minimalist and sophisticated lookbook, then this fashion lookbook example will be a perfect source of inspiration! Let me start by telling you that if you want to achieve an elegant design, it is important to keep the background simple and light.
Also, don't use too many images on a page, or they will appear small and compete with each other for people's attention. It's more powerful and impactful to use a single image per page, like in the stylish lookbook below. Open DNA and see this lookbook has a clean and fresh vibe.
One thing to keep in mind when designing a fashion lookbook is deciding on your vibe. Put it in the beginning and maintain it throughout the lookbook design.
Honestly, you don't need too much to create a minimalist vibe. Just try to maintain consistency from site to site by using the same background and pattern for all the different outfits, and you'll easily achieve great results.
9 Lillegg
Lillegg design is simple, bright and informative (Source: Flipsnack Blog)
Fashionable children's lookbooks can be so cute, right? Lillegg design is simple, bright and informative. The colors available for each item are placed in a small square next to the garment, so the reader can know all the options they have. It also has some short descriptions and prices for each garment.
If you are looking for fashion lookbook design inspiration, then I think Lillegg would be a great idea to let your audience know the color options you offer as you increase your chances of selling more.
Finding inspiration for your fashion lookbook can help you narrow down the styles, colors, and design elements you want to use for your lookbook.
10 James Harvest
The James Harvest fashion lookbook is surprising with every page, but it shows an active lifestyle (Source: Flipsnack Blog)
The design style of the James Harvest lookbook is a little different from the examples I showed you.
The James Harvest fashion lookbook is surprising with every page, but it represents an active lifestyle. James Harvest Sportswear offers a collection of classic apparel, based on American college fashion.
James Harvest is also a more branded fashion lookbook as the logo appears more times throughout the pages. The photo shoot was done at a beautiful resort, so you can already imagine that this lookbook and brand stand for timeless and luxurious clothing. These images also define the audience imagining how they can dress on vacation and enjoy their time there more with some unique clothes.
Create an outstanding visual display with some professional images to inspire your audience and decide for them to buy.
