Top 5 in Top 10 examples of fashion lookbooks for design inspiration.
This beautiful fashion lookbook reflects the essence of the brand through storytelling. If you look at the image below, you can tell that the Lazybones brand cares about organic and sustainable materials in the production of their clothing line. First, by reading the short descriptions of the clothes: “Ava Cardigan in Rose Organic Cotton” and “Fran Dress in Emerald Cotton”. Second, if you open and flip through this lookbook, you will see some beautiful nature images that also show care and love for nature.
You can even say that the colors of the clothes are inspired by the peaceful colors found in nature. The sage green of the grass is seen in the dress, while the dusty pink of the flowers is seen in the cardigan.
One thing you can learn from getting inspired by other fashion lookbooks is that fashion is a visual world, so it's important how you communicate your design ideas and stay true to your brand identity. mine.
Make sure to reflect your brand identity in the fashion lookbook as this is also part of your marketing tool.